Stop Letting Great Connections Slip Away

If you’ve ever meant to follow up with someone—and didn’t—you’re not alone. The data is sobering:

According to multiple studies, 80% of sales require at least 5 follow-ups, yet 44% of salespeople give up after just one attempt. Additionally, nearly 90% of leads say they’re open to continuing the conversation, but they often never hear back in a timely and relevant way.

The takeaway is simple: most businesses don’t lose leads because of a lack of interest. They lose them because they fail to follow up with structure, timing, and purpose.

That’s where the 24-7-30 Model comes in. It’s not a passive email sequence. It’s a time-bound, action-oriented relationship system designed to keep valuable contacts from falling through the cracks.

What Is the 24-7-30 Model?

It’s a proactive accountability framework for business owners, professionals, and networkers who want to turn quick introductions into meaningful relationships.

The Mission:

• Stay top-of-mind

• Build real rapport

• Avoid awkward reintroductions 3 months too late

The Rhythm:

• Within 24 hours – Send a personal thank-you

• Within 7 days – Connect on social or lightly engage

• Within 30 days – Schedule a 1-on-1 to explore synergy

These aren’t rigid steps—they’re relationship moves with a deadline. And they’re designed to reflect how real business is built.

Why This Matters Now

Business today is built on attention, credibility, and timing. Miss the window, and you miss the opportunity. The 24-7-30 Model gives you a rhythm—a blueprint—to stay in front of the right people without getting lost in the noise.

You don’t need another CRM notification or generic email template. You need a system you can stick to.

What’s Next in This Series

This is the cornerstone post in a 5-part series on how to follow up like a pro—without pressure, without spam, and without losing momentum. Over the next four entries, we’ll break down each phase:

• Post 2: Within 24 Hours – The Perfect First Follow-Up

• Post 3: Within 7 Days – Using Social Media the Right Way

• Post 4: Before Day 30 – The Non-Sales Sales Meeting

• Post 5: 24-7-30 in Action – Recap, Results & Real Use Cases

You’ll get examples, messaging tips, and implementation tactics that make this model not just useful—but usable.

Follow NYCK Coaching to catch the full series. If you’re ready to stop letting leads go cold and start creating meaningful, conversion-friendly relationships, this is your blueprint.

Visit www.NYCKcoaching.com to learn more about our business coaching services, or explore www.NYCKcoachingAcademy.com to discover our self-paced online programs.

Let’s build a better follow-up system—together.