ChatGPT Is Failing You—Here’s the Strategy That Fixes It
Inside an NYCK Minute – Episode 1

ChatGPT can be an incredible time-saver or a massive rabbit hole. If you’ve ever spent hours generating content with AI only to end up with disorganized drafts, generic ideas, or pages you’ll never use… you’re not alone.

Too many business owners jump into ChatGPT, hoping it will shortcut the thinking process. Instead, they get stuck in a cycle of tweaking, rewriting, or trying to make sense of content that never had structure in the first place.

In this post, you’ll learn how to avoid that trap—and how to use ChatGPT to create content that’s clear, usable, and actually aligned with your goals.

The Problem: Good Prompts Can’t Fix Bad Strategy

ChatGPT is fast, responsive, and often impressive. But that’s the danger—it feels like progress, even when it’s not.

Without a clear structure, defined objectives, and strategic direction, you’re likely to end up with content that’s bloated, off-brand, or incomplete. You can fall down the AI rabbit hole fast—spinning out content while drifting further from clarity.

The Story: A Coaching Session That Changed the Game

In a recent strategy session through the NYCK Coaching Coaches Program, I worked with a coach who had developed a workbook to use with his clients—filled with insights, exercises, and prompts. While the content was strong, the format had become dense, disorganized, and overwhelming to navigate.

He wanted the workbook to:

• Flow logically from one concept to the next.
  

• Support delivery across live, virtual, or self-paced formats.
  

• Feel aligned with his unique coaching voice and intended outcomes.

We didn’t scrap the workbook. And we didn’t hand it off to ChatGPT expecting a miracle fix.

Instead, we used ChatGPT with intention to restructure, streamline, and refine the material, making it not just usable, but scalable and client-ready.

The Fix: Use ChatGPT Like a Strategic Partner

Here’s how we trained ChatGPT to produce useful, aligned output:

1. Define the Role

We instructed GPT to act as a professional instructional designer with experience in coaching curriculum. That one shift changed the quality of the output dramatically.

2. Provide Clear Context

We clarified:

• The workbook’s purpose (coaching companion + standalone value).
  
  

• The audience (small/mid-sized business owners).
  
  

• The outcomes (quick wins + long-term transformation).

3. Direct the Output

We used targeted prompts like:

• “Analyze this workbook for structural gaps, redundancies, and flow issues.”
  
  

• “Offer a polished version of this coaching prompt.”
  
  

• “Break down Part 1 (pages 6–84) and identify overlap or repetition.”

By treating ChatGPT like a strategic assistant—not a shortcut—we got output that saved time and made the workbook more client-ready.

Coaching Takeaways: What You Can Apply Today

1. Structure Before Speed

Don’t start with a prompt. Start with a plan. Clarify the purpose of your content, the outcome you want, and how you’ll use it before you ask ChatGPT to generate anything.

2. Your Prompt = Your Result

Be specific. Assign a role. Define the tone. Give it direction. Treat ChatGPT like a smart assistant who needs clear instructions.

3. Fix the Foundation First

Before adding polish, clean up what’s already there. Merge duplicate ideas, organize sections, and streamline flow.

4. Use ChatGPT Projects to Stay Organized

Instead of jumping between disconnected chats, use the Projects feature in ChatGPT to group your conversations, notes, and drafts by topic or product. It keeps your process focused and reduces duplication and confusion.

🚨In the next edition of In An NYCK Minute, we will look closely at Projects in ChatGPT - is it a game-changer or just a fancy folder?

NYCK Coaching’s Bottom Line

ChatGPT can help you build smarter—but only if you think before you prompt. Without structure, AI becomes a distraction. With the right strategy, it becomes a clarity amplifier.

Want to get more out of your time, tools, and content?

If you're using AI—or your calendar—and still not seeing real progress, you're likely missing structure. At NYCK Coaching, we help business owners and creators turn scattered ideas into clear systems that drive results.
👉 Book a free Discovery Call to uncover what’s holding you back—and how to fix it.